Sales and Marketing management deals with sales and marketing of products and services
of a company. Sales and marketing management courses bring out the professionals
in order to maximize the market share and profits by the development of valuable
pricing strategies and maintenance of customer satisfaction. The fast changing marketing
environment is in demand of professionals with new skills, improved efficiency,
with competitive spirit and can think out of the box, which is provided to some
extend through sales and marketing management courses. Good managerial talent is
needed in sales and marketing fields, to interpret and satisfy the needs and desires
of customers. Intensive and comprehensive learning about sales and marketing management
courses helps in development of detailed strategies by sales and marketing managers.
Professionals are able to analyze the demand and supply of the products and services
in the market as well as key competitors and potential markets available.
Different Types of Sales and Marketing management Courses
Major sales and marketing management courses offered include diploma courses, advanced
diploma courses, undergraduate courses and postgraduate courses. They are available
under the fields like sales and marketing, marketing management, marketing, software
marketing, export marketing and so on. Diploma and MBA in sales and marketing management
are the courses highly preferred by students. Sales and marketing management courses
expose the participants to the various theories and practices of sales and marketing
The three year undergraduate programs consider higher secondary education or plus
two equivalent as eligibility criteria. For admission to two year post graduate
courses, a student should have a bachelor in any stream. The sales and marketing
management courses under diploma and advance diploma courses require plus two or
equivalent for admissions.
How to apply
Each and every institute have their own set of rules for selection of candidates
for various sales and marketing management courses. CAT or MAT scores are considered
for admission to master of business administration programs. Communication skills
are of great importance for a prosperous career.
After pursuing sales and marketing management courses from a reputed Institute,
a career can be made in the areas of advertising, manufacturing, retail, publishing,
etc. Sales managers have to meet people, fix targets, work on strategies and achieves
targets that are set for which they are paid. Professionals should have a balance
in providing guidance and direction and to drive the team to achieve the set goals.
Sales and Marketing sector include pricing and development of product, sales promotion,
market research and distribution. The majority of public relations managers work
in insurance, technical services, educational institutes and in health care services.
Sales and marketing management courses equip the candidates with the ability to
carry out the promotion of products, their marketing, advertising and sales for
a company. The factors such as qualification, job profile and experience can help
in increasing the salary in this sector. Sales and marketing management courses
help in tuning the candidates to the latest developments and best practices prevalent
in the current business economy. The salary package offered at private sector is
higher than that of in the public sector.