Sales Marketing Management Courses in India


Sales and Marketing management deals with sales and marketing of products and services of a company. Sales and marketing management courses bring out the professionals in order to maximize the market share and profits by the development of valuable pricing strategies and maintenance of customer satisfaction. The fast changing marketing environment is in demand of professionals with new skills, improved efficiency, with competitive spirit and can think out of the box, which is provided to some extend through sales and marketing management courses. Good managerial talent is needed in sales and marketing fields, to interpret and satisfy the needs and desires of customers. Intensive and comprehensive learning about sales and marketing management courses helps in development of detailed strategies by sales and marketing managers. Professionals are able to analyze the demand and supply of the products and services in the market as well as key competitors and potential markets available.

Different Types of Sales and Marketing management Courses

Major sales and marketing management courses offered include diploma courses, advanced diploma courses, undergraduate courses and postgraduate courses. They are available under the fields like sales and marketing, marketing management, marketing, software marketing, export marketing and so on. Diploma and MBA in sales and marketing management are the courses highly preferred by students. Sales and marketing management courses expose the participants to the various theories and practices of sales and marketing management.


The three year undergraduate programs consider higher secondary education or plus two equivalent as eligibility criteria. For admission to two year post graduate courses, a student should have a bachelor in any stream. The sales and marketing management courses under diploma and advance diploma courses require plus two or equivalent for admissions.

How to apply

Each and every institute have their own set of rules for selection of candidates for various sales and marketing management courses. CAT or MAT scores are considered for admission to master of business administration programs. Communication skills are of great importance for a prosperous career.

Scope/pay scale

After pursuing sales and marketing management courses from a reputed Institute, a career can be made in the areas of advertising, manufacturing, retail, publishing, etc. Sales managers have to meet people, fix targets, work on strategies and achieves targets that are set for which they are paid. Professionals should have a balance in providing guidance and direction and to drive the team to achieve the set goals. Sales and Marketing sector include pricing and development of product, sales promotion, market research and distribution. The majority of public relations managers work in insurance, technical services, educational institutes and in health care services. Sales and marketing management courses equip the candidates with the ability to carry out the promotion of products, their marketing, advertising and sales for a company. The factors such as qualification, job profile and experience can help in increasing the salary in this sector. Sales and marketing management courses help in tuning the candidates to the latest developments and best practices prevalent in the current business economy. The salary package offered at private sector is higher than that of in the public sector.

Career Options in Management Courses

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