Career Options in Marketing

Marketing is one of the largest field having plethora of employment opportunities in today’s business world. Approximately one forth of employees belongs to marketing department in any organization. People are more concerned to enter in this field to make their career successful with excellent growth and promotion. There are many national and international organizations like McCann Erickson, JWT, Y&R Advertising, DDB Worldwide, Ogilvy, Hallmark; Microsoft etc hire marketing personnel’s.


Usually a bachelor degree is preferred in any stream to enter in this field. There are other specialized degrees, diplomas and certifications in marketing available like BBA (Bachelor of Business Administration), MBA (Master of Business Administration), PGDM, PDBA, Professional Researcher Certification (PCR), Professional Certified Marketer (PCM) and many more. Several famous colleges and institutions are offering these courses. Some of these are as follow:

  • IIMs (Indian Institute of Management)
  • S P Jain Institute
  • XLRI Jamshedpur
  • M.D.I Gurgaon
  • I.S.B Hyderabad
  • ICFAI University
  • FMS (Faculty of Management), Delhi University

Required Skills:

Marketing is a field where one’s creative skills and out of the box thinking help to perform. One must be able to understand buyer behavior to design marketing and brand promotion acitivities.One must possess good analytical skills, innovative skills, observation skill with a keen focus on written and verbal communication skills.Organizing, designing, liasioning and explaining are the major work related competencies of marketing professional. Market research is one of the core skills to offer customized marketing, advertising, branding campaign to different clients.

Job Avenues:

Job opportunities are immense in the field of marketing. We can list some of them as under:

  • Market Research
  • Consulting
  • Advertising/Sales Promotion
  • Client Servicing
  • Public Relation
  • Corporate Communication
  • Brand Promotion
  • Sales and Retailing
  • E Commerce

One can work on various designations such as;

  • Marketing Executive
  • Advertising and Account Officer
  • Brand Manager
  • Market Research Analyst
  • Client Servicing Executive
  • Key Account Manager
  • Public Relation Officer
  • Corporate Communication Manager


Income potential is very high in marketing field. The starting salary can be in the range of Rs.12000 to Rs.20000 on monthly basis. Candidates from various top educational institutes are also offered better pay packages of Rs.20000 to Rs.40000 which is very good. Needless to say that after experience one can earn very high salaries and incentives. Those who perform and sustain in the field can make huge money and fulfill all their dreams.

Recent Trends:

As discussed earlier majority of the jobs are coming into marketing and sales. This department takes out new business for the organization and becomes the life blood of the company. That is the reason marketing professional are always in demand with good offers at national and international levels.Multi national companies are coming to the country and job options have gone multifold to explore for different domains and departments.

Hence marketing is the most rewarding career avenue for a job seeker. He or she must start the professional life in this sector to take out the maximum benefits.

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