Bachelor Of Public Relations (B.P.R) Courses in India

Audience’s perception and opinions about a brand are formed and managed by marketing and public relations. While the marketing of a brand is intentional advertising which has monetary implications, it is public relations that form the back bone of a brand’s communication as it entails the subtle yet strong influence on the consumer via unpaid channels. This course is aimed at endowing the candidate with knowledge pertaining to communication using the latter.It’s a PR manager’s job to convey the strength of a brand effectively through these non-paid channels of communication like editorial stories in the press, social media channels, brand friends and brand associations. Doing damage control in case of any bad/misinformation about a brand reaches the public also forms a part of PR management. Since Public Relations team works hand in hand with the marketing department, the course curriculum also entails marketing strategies, advertising, media management and networking.

Bachelor of Public Relations (B.P.R)-Course duration and structure

  • Most institutions have the course duration spread across three* calendar years (split across Semesters)
  • Along with theoretical study, course includes internships

Note – Some institutes also offer a one year course which may or may not be titled a degree. It’s important to confirm this with the institute

Bachelor of Public Relations (B.P.R)-Eligibility and Entrance

  • Candidates who have successfully completed their HSC (10+2) examination, in any stream, from a recognized board across the country with a minimum 50%* aggregate can apply
  • Individual institutes carry out their individual entrance procedures

*Advisory - This information is subject to change and may vary across institutions. It should be reconfirmed with institutes’ admission offices.

Who should undertake the Bachelor of Public Relations (B.P.R) course?

The course is a good starting point for a candidate keen on pursuing a career in communications and brand management. Recruiters tend to seek candidates who have an aptitude for thinking outside the box with innovative and creative ideas. It also involves a lot of interaction with press therefore a person who enjoys networking and interacting with people should look at undertaking this course.

Bachelor of Public Relations (B.P.R) – Scope of employment

  • Every organization needs a public relations manager. Most of them have internal communications teams that employ people with this degree
  • Some organization may outsource their communication management to independent PR agencies. Candidate can join these and eventually break away as freelancers as well.
  • Social media PR is a new space which companies, government agencies and individuals have started employing for.

List of Bachelor Of Public Relations Courses in India

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