In India overall development without inclusion of rural India is unsustainable.
Professional managers are required to assist villagers in the growth and development
of unattended areas. Rural management courses help in developing managers with the
heart of a social worker and the mind of a business manager. People with degrees
in social work and related fields are not suited for rural management, as they are
only welfare-oriented and cannot trigger income-generating activities. Rural management
courses lead to the cultivation of a sense of respect for the poor and under-privileged
and in understanding factors which will help in the management of their problems.
The rise of numerous developmental schemes for rural people through national and
non-governmental bodies leads to need and importance of rural management to contribute
to the progress of backward areas. Furthermore, rural management courses have become
a subject to study and research at postgraduate level for individuals who are deeply
concerned about the nation’s progress and development.
Different Types of Rural Management Courses
Several management institutes in the country offer degree and diploma courses in
rural management courses. Postgraduate diploma program in rural development management
and PG diploma in rural marketing diploma courses, with two years duration are courses
of great demand among the aspirants. Other post graduate courses are MBA and masters
in rural management. PhD programs are available for students seeking careers in
research and specialized knowledge based positions in rural management institutions.
Graduation or equivalent degree from any recognized institute in any subject is
the basic eligibility for rural management courses. All-India entrance tests conducted
by the institute concerned serves as the initial step in the selection of candidates,
which will be followed by group discussion and personal interview before the final
How to apply
Students with a basic interest in working for backward classes and their development
can apply for rural management courses if they fulfill norms and conditions put
forth by related institutions. Distance education programs in rural management are
also offered by some institutions through correspondence.
Scope/ Pay scale
Rural managers are part of socioeconomic development of a rural area where resources
are critically available. Rural world is close to Mother Nature and bringing about
development should not harm the essence of nature. Rural management courses help
professionals in implementing scientific knowledge to attain the goal of rural development.
The primary targets of a rural development manager is to customize Science and technology
in an ecological way which is made easier by rural management courses. Rural management
students are easily absorbed into government agencies and non-government organizations.
To manage developmental schemes and programs, persons trained in rural management
courses are considered. Highly talented individuals can find job options in the
UN and international NGOs. Various schemes for rural development are initiated from
time to time and professionals trained in rural management courses are able to execute
them systematically. There is a good chance for self-employment as independent rural
managers, running their own NGOs are also able to make rich dividends in terms of
salary, popularity, and prestige.