Advertising in the world today has become an integral part of every business and
no business can exist in the modern world without advertising their products and
services. That is why the field of advertising is so much full of opportunities.
The people who are highly creative and artistic can indulge in their talents and
showcase them with the advertising of the products or services for the organization
they are working for.
There are no specific educational qualifications that will train a person for advertising.
But advertising companies usually look out for graduates with a postgraduate degree
in Business Administration, Business management and International Business. People
who have specialized in Advertising during their Business studies are more preferred.
Required Skills for a Professional in Advertising
Advertising is a creative job and hence a high level of creativity and an artistic
sense should prevail in the individual. Besides, the skills in creativity, the other
skills required include:
- Communication and interpersonal skills,
- Computer literacy
- Management and leadership qualities
- Ability to be persuasive
- Team spirit, team management and ability to work in a team
- Management of Stress and pressure
How to Become a Professional in Advertising
Apart from acquiring the academic degrees, it is essential to make sure that the
right area of expertise is chosen. If your area of expertise is in writing, there
best kind of jobs would be those that require your writing skills. If your area
of expertise is painting and drawing, then it’s best to become a professional in
which your artistic skills will be used.
Some of the job profiles include creative copywriting, planning and execution of
the artistic layout of the advertisement, planning a visual advertisement, selecting
the characters required for an advertisement, designing the background in the advertisement
and designing the color scheme and other aspects of the advertisement. Besides,
it is essential for a professional in advertising to understand market trends and
what makes a product successful and how to achieve that success through advertisement.
Ability to handle the media is a very important part of the job of a professional
It is one of the most extensive industries with a number of segments to it. So the
career prospects are vast and very bright. There is room for all those who want
to make a career in advertising. There are opening in both corporate sectors as
well as other sectors like entertainment, which include, films television and the
print medical. Besides, it is possible to augment your income by taking up freelancing
work. Market research is a very prospective field in the world of advertising. There
is a plethora of roles too, that an individual can take up in the field of advertising.
The world of advertising is known for its high range of salary and usually people
in the advertising world, earn much more than others in the same level of job in
other sectors. A professional in advertising can hope to get a very high salary
which increases with more experience and enhanced skill sets.